Now I applaud that he sees the value in email marketing, however he’s crossing the line by his actions and demeanor (in my opinion).

Why not do it in a positive fashion, after all, email marketing will get customers in the door and stressing to your staff that the people who will benefit will be them, might just work in your favor. Here are a few more constructive ideas:

• For every valid email address your staff gets give them $2.
• If they get 20 valid email addresses they get a kicker of $50.
• Have a contest with your staff, whoever gets a certain number of emails wins a prize like cash or a nice bottle of bubbly.
• Motivate your customers to give you their email addresses by having “email only” offers in the bill holder. Test different offers to see what works like a free birthday dinner up to $xx, or free appetizers on their next visit. This gives your employees a reason to ask the customers for their addresses. Giving up something of value to get it in return can go a long way.
• At the host stand or checkout, display a business card bowl or a sign up book, then have the host stop people on the way out the door and tell them about “email only” offers.
• Give an automatic 5% VIP discount for any customer who is on the email address list.

These are just a few positive ways to get your staff excited about collecting email addresses instead of forcing it down their throats. If you’ve got any ideas of your own, please comment!

The Wall Street Journal just ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. “Email no longer rules,” the title reads.

“We all still use email, of course,” says Jessica E. Vascellaro, the author of the piece. “But email was better suited to the way we used to use the Internet—logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone. The always-on connection, in turn, has created a host of new ways to communicate that are much faster than email, and more fun.”

WebProNews wrote this article in response:

20 Reasons Email Isn’t Going Away Anytime Soon

1. People still send hand-written letters via snail mail, even though they could instead make a phone call, send an email, text message, or status update.
2. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (through things like Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well.
3. Email notifies you of updates from all social networks you are a part of (provided your settings are set up that way).
4. We haven’t seen any evidence yet that Google Wave really is the next big thing and will catch on on a large scale.
5. Email is universal, and social networks are not. Nearly everybody on the web (while there are no doubt some exceptions) has an email address. Many places of employment give employees email addresses when they begin working there. Meanwhile, a great deal of them are banning workers from even accessing social networks.
6. There are plenty of people who have no interest in joining social networks. Frequent news stories about security, privacy, and reputation issues do not help convince them.
7. Email is still improving. It hasn’t screeched to a halt with the rise of social media. There is still innovation going on, and integration with social media. Look at how Google is constantly adding new features to Gmail. Look at the new Yahoo Mail.
8. Even social networks themselves recognize the importance of email. Never mind that they update users about community-driven happenings via email. MySpace (still one of the biggest social networks) even launched its own email service recently.
9. More social media use means more email use. Look at these recent findings from Nielsen. The people consuming the largest amount of social media are also the people consuming the largest amount of email.
10. As far as marketing is concerned, email is doing pretty well, as many companies continue to struggle to find the right social media strategy to suit their needs.

VerticalResponse CEO Janine Popick has written a separate piece adding 10 more reasons.

11. Twitter and Facebook are fantastic products and companies; but that’s what they are, companies. Even though email is host to 279 million users vs. 301 million users of social media according to Nielsen, email isn’t going anywhere soon with many companies offering it as a service. Twitter and Facebook are just two companies that likely make up most of the social media users.
12. Your email recipients are still going to use business email for business purposes. They’ll not likely let their boss know that they’ve finished the spreadsheet and are ready for the meeting now by posting to Twitter. If they don’t use their business email address they probably also have a personal email account that they like to receive your email-only specials.
13. You can’t easily segment your friends and followers to do targeted marketing in Twitter & Facebook for the optimal response.
14. You can’t tell who clicked on a link with some social media outlets so that you can follow up with them again because they might be interested in your content.
15. That said, you can’t tell who didn’t click on the link so you can follow up with them with a different message trying to get them to take action.
16. You cannot personalize your Facebook updates. This has been proven to boost response in any marketing campaign you do.
17. You cannot size your graphics or use more than one in Facebook. You can’t use them at all in Twitter. Graphics help tell a story.
18. You can’t track how many clicks you got on your links in Facebook unless you use a third party URL shortener.
19. You are limited to 140 characters in Twitter leaving it impossible to put multiple messages in one Tweet.
20. You almost have to have separate social media accounts for your business and your personal life. Some customers might not care about that vacation you took where you…let’s just say what happens in Vegas stays in Vegas.

Is the email landscape changing? Yes, without a doubt. Social media has become a very large part of the online lives for many Internet users. Earlier this year, social sites were even said to have surpassed email in usage. That said, Facebook has come significantly close to matching Google in terms of unique visitors, but that doesn’t make Google any less important does it? The two can co-exist, and so can email and social media. They are co-existing.

Do you agree that email no longer rules? Why or why not.