Unfortunately, Spammy websites can still outrank quality websites through nefarious black-hat activities. Google is getting better at identifying these types of sites but in the meantime what can you do? Rank Fish, at SEOMoz, has a few ideas about how to tackle this issue. Instead of spending time reporting SPAM to Google Rand suggests using Spammer's tactics against them. Enjoy the show: // // //
There really is a best time to blog? If you are an active blogger and you maintain your business's blog you may have noticed that depending on the day and the time of day you get better results in the form of comments and visits. There really is a best time to blog. Posting during high-activity hours (day time) Pros: More visitors, comments, and engagement Cons: Less visibility and higher bounce rate due to from competition from Read More
Ever heard the phrase “timing is everything”? There is always a best time to do something and the same holds true for Social Media. Twitter and Facebook are essential communication tools but do you know the best times to send your message so it receives maximum visibility? KISSmetrics, with data from Dan Zarrella, has released this infographic; illustrating when users are most likely listening to what your business has to say. The infographic Read More
If your reading this chances are that you've invested in Search Marketing and you want to know that it has been well placed. Right? ... but is your SEO working? One of the biggest challenges with running effective Search Engine Optimization campaigns are the doubts that often surround whether or not the SEO campaign is successful or not. If you work for an agency, or are an independent SEO you’ll know about the skepticism that usually Read More
There has always been much debate about whether Google has an duplicate content penalty. Everyone agrees that that duplicate content is not a good thing. You want your website to look as credible to the search engines as you can. What in the blue blazes is duplicate content, anyway? It is essentially content that can be accessed by more than one URL. Imagine that you have 50 pages of content on your Read More
More and more Kentuckians are searching for businesses online than anywhere else, so it is very important to ensure that your business listing can be found in the Google search results and on google maps. Your Google Places listing is an easy way to maintain an online presence for your business even if you do not have a website. Here are the general steps to follow to create an owner verified Read More
Late last December both Google and Bing both admitted to using “social signals” to help rank regular search results. The video below comes directly from the Google Webmaster Central Channel, which answers the question best. We hope that it helps you decide as to whether you or your business needs to invest in social networking or business social networking.
The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge reference library. The directory is hierarchically arranged by subject; from broad to specific. The ODP is maintained by community editors who evaluate sites for inclusion in the directory. They are experts, and all submissions are subject to editor evaluation. The ODP is not an search engine and they pride themselves on being highly selective. They Read More
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