High Velocity Web?
I just read Jakob Nielsen‘s lastest post, Velocity of Media Consumption: TV vs. the Web, where he contrasts the difference between TV and the Web and goes on to show why the Web has a faster velocity. His findings show us that, more than ever, folks do not read on the Web; they scan it. People’s consumption of print media is different than their use of websites, leading to the many differences in designing for print versus the Web.
Nielsen reminds us that when you develop content, services, and designs for the Web, that this medium has a much faster velocity than older media, whether print or TV.
Compared to TV, the Web also has a much finer granularity of user control:
- When watching TV, you make one decision every 30–120 minutes: pick a show or movie to watch, and then it’s lean-back time. Ah, easy.
- When surfing the Web, you make a decision every 10–120 seconds: leave or stay on this page; leave or stay on this site. Where to click now? Where to click next? A bit stressful.
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