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Content Development

Content Development

Relevant, well written content is king; it is one of the major features of a top ranking website. A competitive search engine optimization strategy will not fail to recognize this important factor. On the World Wide Web, SpiderSavvy copywriters write to satisfy both the online consumers and the search engine crawlers. SpiderSavvy copywriters will write unique web content that is pertinent to your industry, making your company an authority to both spiders and consumers. As a result, your site will be in the best position to reach and turn qualified consumer traffic into the best possible conversion rates and ultimately, increase the number of sales.

Web Content for Consumers

Typically, consumers scan a page for relevant information. Less than 15% of them read the entire page and 85% of them exit the website within a minute if they don’t find what they are looking for; therefore, SpiderSavvy will give consumer friendly pages with:

  • Valuable keyword-rich text
  • Informative, concise and easy to read text
  • Eye catching, interesting headings

Web Content for Search Engine Spiders

The search engine mission is to offer online users with relevant results for specific, contextual keyword searches. Spiders (computer programs) are dispatched to crawl web pages. They check them according to the current algorithm. If the pages meet their specifications, they are then, indexed and ranked. SpiderSavvy will give search engine friendly pages with:

  • Appropriately themed pages
  • Pages that have acquired authority as a result of their relevance and high value
  • Pages with proper keyword density
  • Detailed paragraphs that are organized with well written, original content
  • Pages whose number of keywords are viewed favorably by the search engines; ie: not too many, not too few.

Homepage Content

SpiderSavvy copywriters will provide fresh, unique, newsworthy content for your website on a regular basis; as a result, it will be:

  • Updated and cached by the engines
  • Viewed and indexed by the search engines often

SpiderSavvy Content Writing Process

Your SpiderSavvy copywriter will call you to discuss your company profile, your competitors, your target audience, your message, your marketing goals and so on. With a keyword assignment in hand, your copywriter will compose an article tailored to your company. Its content is written with industry language that markets directly to your target audience, a language that calls your audience to act in the way that is right for your type of website.

Your SpiderSavvy copywriter will maintain open communication with you throughout the process and then, will send you a rough draft for your review. A follow-up call will dictate what revisions should be made. The final version is then submitted to either the client; or, to the project manager for the upload to the site.