One of first things I do when I begin a new SEO campaign is competitor analysis. I look at this as somewhat of a necessary evil. On one hand it’s always VERY useful to benchmark yourself compared to your competitors but on the other you need to spend your time wisely because you could have used that same time improving your own site. Ask the Right Questions You could literally spend a Read More
Unfortunately, Spammy websites can still outrank quality websites through nefarious black-hat activities. Google is getting better at identifying these types of sites but in the meantime what can you do? Rank Fish, at SEOMoz, has a few ideas about how to tackle this issue. Instead of spending time reporting SPAM to Google Rand suggests using Spammer's tactics against them. Enjoy the show: // // //
Geo-marketing is on the rise and the info graphic below illustrates it well. It's smart, efficient and yields a higher conversion rate. The first thing you should consider when going local is having a mobile-friendly version of your site made. Enjoy the info-graphic. ++ Click Image to Enlarge ++ Source: Location, Location, Location – Geo-marketing & Why it Matters Infographic
Last February's first Panda Update was a devastating time for websites that were almost totally reliant on search traffic. An algorithm update, called Panda, caused many site’s rankings to suddenly drop which reduced the amount of traffic coming to that site. The update was primarily focused on content farms, however, it also effected many other sites as well. The goal of Panda’s future updates is to continue to filter out low-quality Read More
Canonicalization. What is that? Sounds pretty scary. Right? It can be if your website is not set up correctly. The good news is that this is a relatively easy fix once you understand what it is that your fixing. :) The main idea of this post is that there should only be one URL for each page on your site. You may not realize this but even though both URLs below take you to the home Read More
In an ongoing effort to create a more enjoyable search experience, and to remove junk from search results, Google has been implemented a new algorithm update called Panda Update 2.2 and we're already seeing dramatic changes. Panda Update 2.2 is an update that Google implemented in March 2011 that affected the SERPs for almost every website. As you can imagine everyone has been concerned about it ever since. Since the first Panda update Google has released a new algorithm update every month come out. There Read More
If your reading this chances are that you've invested in Search Marketing and you want to know that it has been well placed. Right? ... but is your SEO working? One of the biggest challenges with running effective Search Engine Optimization campaigns are the doubts that often surround whether or not the SEO campaign is successful or not. If you work for an agency, or are an independent SEO you’ll know about the skepticism that usually Read More
There has always been much debate about whether Google has an duplicate content penalty. Everyone agrees that that duplicate content is not a good thing. You want your website to look as credible to the search engines as you can. What in the blue blazes is duplicate content, anyway? It is essentially content that can be accessed by more than one URL. Imagine that you have 50 pages of content on your Read More
More and more Kentuckians are searching for businesses online than anywhere else, so it is very important to ensure that your business listing can be found in the Google search results and on google maps. Your Google Places listing is an easy way to maintain an online presence for your business even if you do not have a website. Here are the general steps to follow to create an owner verified Read More
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