SpiderSavvyBuilding The Web

Blog as Business Website: The Concept

Used to be a website was a collection of html documents for which the code was written or generated in a application like Dreamweaver. Nowadays web pages, sometimes called dynamic web pages, are assembled on the fly the moment they are requested using a database.

This added functionality allows you to log into an admin area and then write or edit content. This is also known as a content management system, or CMS, and has fundamentally changed the way we do everything on the web.

Some of these CMSs, like Drupal or Joomla are very complicated. They are used for enterprise sites that need functionality far beyond a simple blog.

A blog is also a CMS that is much simpler to use, design for, and work within. The WordPress CMS in particular has become popular for more than just blogs. It can be a light CMS for a website that may not even have a blog. More and more, small businesses and freelancers are using WordPress in this way.

Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.

How can WordPress help Small Business?

• Extremely easy to create and manage site content. How easy? If you can write an email, you can do it.
• Blog and site look the same, because they ARE the same.
• Same SEO (search engine optimization) benefits are accrued by WordPress pages that posts enjoy.
• WordPress pages can have “parents.” That is, a parent page is like a section that has sub-pages in it.
• A large community of developers who create plugins that extend and enhance the functionality of WordPress. Other larger CMSs have something similar, but again, WordPress is very easy.
• Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company’s name out on the Internet.
• Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
• Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience, and connect with potential customer.