Traditional forms of advertising such as print ads and Yellow Pages are quickly being replaced by online marketing initiatives such as Keyword Research, Search Marketing, Search Engine optimization, Social Media, Rankings & Traffic Reports, and in-depth Competitive Analysis.
Think about it. If you want to change the wording on a print advertisement or compare it’s effectiveness against a competitors ad or find out what it’s conversion rate is… can you? Nope. Today’s consumers are looking toward the Web for relevant information about products and services.
It is critical that your business has an online presence and is targeted toward your audience to be competitive in today’s market.