It's true that search engine optimization (SEO) has changed the look of online marketing since the tool's inception. Many of the changes have largely been dictated by Google and other website's search engine algorithms. Usually, [...]
Citations are an important part of a search engine optimization campaign. With so many directories where you can list your business, some companies turn to automated services, like Yext. However, taking the easy way out [...]
You’ve sunk your heart and soul into building your business. With all that you’ve invested, you can’t afford to overlook anything, and that includes your online presence. If you’re not paying attention to your [...]
Many businesses do not fully realize how much impact online reviews to thier business. Reviews influence both the customers and search engine's perception of your business. Taking time to focus on what clients say [...]
Last week the much-anticipated iOS 6 and the iPhone 5 was released. In general the reviews of the new iPhone have been excellent, however, there is growing concern over iOS 6 and it’s new Apple [...]
Anti-sentiment towards Google has been growing, with SEOs and Website owners, over the last couple of years. With Google constantly moving the goal post – life has not been easy for SEOs and Website owners [...]
One of first things I do when I begin a new SEO campaign is competitor analysis. I look at this as somewhat of a necessary evil. On one hand it’s always VERY useful to benchmark [...]
Unfortunately, Spammy websites can still outrank quality websites through nefarious black-hat activities. Google is getting better at identifying these types of sites but in the meantime what can you do? Rank Fish, at SEOMoz, has [...]
Geo-marketing is on the rise and the info graphic below illustrates it well. It’s smart, efficient and yields a higher conversion rate. The first thing you should consider when going local is having a mobile-friendly version [...]
Last February’s first Panda Update was a devastating time for websites that were almost totally reliant on search traffic. An algorithm update, called Panda, caused many site’s rankings to suddenly drop which reduced the amount [...]
