Businesses can do SEO themselves or hire a professional SEO agency to handle their optimization efforts. Here are some factors to consider when deciding whether to do SEO yourself or hire a professional SEO agency:

  1. Time and resources: SEO requires ongoing effort and attention to achieve optimal results. Businesses should consider whether they have the time and resources to dedicate to SEO or whether it would be more efficient to outsource the work to a professional SEO agency.
  2. Expertise and experience: SEO can be complex and technical, requiring expertise and experience to implement effectively. Businesses should consider their level of expertise and experience with SEO and determine whether they have the necessary skills to handle SEO themselves.
  3. Budget: Hiring a professional SEO agency can be expensive. Businesses should consider whether they have the budget to hire an agency or whether it would be more cost-effective to do SEO themselves.
  4. Goals and objectives: Businesses should consider their goals and objectives for SEO and determine whether they can be achieved by doing SEO themselves or require the expertise and resources of a professional SEO agency.

In summary, businesses can do SEO themselves or hire a professional SEO agency, depending on their time and resources, expertise and experience, budget, and goals and objectives. While doing SEO yourself can be cost-effective, it requires ongoing effort and expertise to achieve optimal results. Hiring a professional SEO agency can be more expensive, but it can provide businesses with the expertise and resources to achieve their SEO goals and objectives.