Google Penalizes Forbes For Selling Links

By |2011-02-18T23:39:13+00:00February 18th, 2011|Categories: Google, News|0 Comments

Forbes.com, the extremely popular magazine web site, has been notified by Google that they have been penalized for selling links on their web site.

Denis Pinsky, the Digital Marketing Manager at Forbes.com, posted a Google Webmaster Help thread with the notification warning. As some of you know, Google now email site owners when they are participating in unnatural links and Forbes.com just received their email from Google.

The email read:

Dear site owner or webmaster of http://www.forbes.com/,
We’ve detected that some or all of your pages are using techniques that are outside our quality guidelines, which are available here: http://www.google.com/support/webmasters/bin/answer.py?answer=35769&hl=en.
Specifically, look for possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank. For more information about our linking guidelines, visit http://www.google.com/support/webmasters/bin/answer.py?answer=66356&hl=en.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please visit https://www.google.com/webmasters/tools/reconsideration?hl=en to submit your site for reconsideration in Google’s search results.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support: http://www.google.com/support/forum/p/Webmasters?hl=en.

Google told Forbes that they have “artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank” on their web site. In other words, they are selling links, which is against Google’s guidelines.

Pinsky asked, in a public forum, “Can someone help figure out what Links are in violation?”

It is important to add that this would not be the first time Forbes.com was penalized by Google for selling links. In fact, Forbes wrote about the first time back in 2007, the article was named Google Scares The Search Crowd.

Thursday, Web site administrators for major sites including the Washingtonpost.com, Techcrunch, and Engadget (as well as Forbes.com) found that their “pagerank”–a number that typically reflects the ranking of a site in Google.

Forbes is no stranger to how Google works. I am a bit surprised that the top SEO at Forbes would post this in a public forum – I assume he has no clue where the paid links are. I looked and didn’t find anything within 60 seconds of looking. Do you see the paid links?

Starting Monday Forbes started to delete the links from their site.

About the Author:

James is a hybrid between a technology enthusiast and a wood gnome. When he’s not doing SEO audits, putting together proposals, or thinking of how he can keep his clients ahead of the curve, you can find him wandering around the woods looking for a free meal.James prides himself on his communication skills—which have proved essential time and again to envision and design solutions that provide his clients a robust online presence.Today he and a group of Web designers, content developers, and SEO gurus work together to ensure websites for businesses remain competitive in today’s ever-changing market.

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