Google has been busy lately. Following a significant change to their algorithm Google has specifically targeted content farms and sites that offer low quality content. Many websites have dropped significanly in search phrases that they used to rank well for.
This is good news for websites that offer useful information and for the users who are looking for them. Most of the web sites that are getting hit are those who lead users to pages that are loaded with advertisements. The new algorithm is estimated to affect about 12% of search phrases in the U.S.
“It has to be that some sites will go up and some will go down,” Google engineers Amit Singhal and Matt Cutts wrote in a blog post Thursday night.
Google states that sites with original content “such as research, in-depth reports, thoughtful analysis and so on” will move up in rankings. One way Google said it measures the bounce rate is by looking at whether users click the “back” button quickly after visiting a search result. A web site’s bounce rate might indicate a lack of satisfaction with a site.
If your site is has dropped in rankings you may need to change the content on your site.