What is it?
On August 18th, Google announced that it would release an upgrade to its search algorithm called the “Helpful Content Update.”
According to Google, this belongs to a more comprehensive effort to assist searchers in seeing content written for humans rather than search engines.
Unlike some algorithm updates, which might target a single page, this update will be sitewide.
So if a high quantity of content on your website is deemed ineffective, it leverages a new machine learning algorithm to figure it out.
If this happens, you might see changes to your organic search channel’s performance, which will not appear as a manual action/penalty in Google Search Console.
Background and Context
For over a decade, Google has continuously refined the quality of content served in its outcomes. This focus predominately began with the introduction of Panda in 2011.
In 2014, Google shared its E-A-T (Expertise, Authoritativeness, Trustworthiness) standards to encourage online marketers further to tailor on and off-page search and content strategies. The objective was to supply users with an experience containing the most appropriate content from sources they could trust.
In 2015, the release of the Micro-Moment Methodology advanced online marketers’ approach to comprehending the client journey and aligning content strategies with intent.
Today, the Helpful Content Update continues this trajectory by ensuring search users aren’t being subjected to automatic Content or Content mainly produced to rank in search engines. However, SEO professionals following Google’s guidelines for creating quality content need not be surprised by any guidelines.
Who Will This Impact?
Google has suggested that this upgrade will be implemented throughout all searches. They’ve likewise kept in mind that some industries may feel more impact than others. According to Google, the sectors that will feel the most effects of this upgrade include:
- Online-Educational Contents
- Home Entertainment
- Online Shopping
- Tech Related Content
Google did not elaborate on why they believe these particular segments might be affected more than others.
However, at SpiderSavvy, we have noted some industries’ search results feature more recurring content on their sites than others.
This might be a concern that Helpful Content intends to minimize.
What Can Brands and Businesses Do?
SEOs and digital online marketers can guarantee their content is aligned to what the Helpful Content upgrade is designed to reward.
In the announcement for the update, Google suggested some questions online marketers or copywriters must ask about their content to determine if the Helpful Content update might potentially affect it.
From these standards, there are some reasons marketers can make about how they constantly approach writing content on their website to adhere to the standards offered by Google.
- Your content is aligned with your specific audiences.
- Your author has (and can show) an understanding of the subject matter.
- Your site content reveals your primary function.
- Every reader finds out something from your content.
- You follow the standards for core updates and product reviews.
- You don’t over-optimize your content– it may work versus you.
- You are distinct and compose premium content. Follow Google E-A-T guidelines as they will grow in value regarding what proficiency and reliability will be rewarded.
Alternatively, we can infer from the questions that there are some things marketers must not do:
- AI Generated Content Technologies that automate creating content around keywords
- Targeting keywords outside your sites’ core proficiencies because they are trending
- Duplicating content from other websites.
- Over-optimize keywords on pages.
- Clickbait titles do not line up with what the page offers.
- Pages that would require the user to go back and do another search to get more detail
- Summarizing or duplicating content that is offered in other places
These concerns published to online marketers align with what Google has been stating for decades. If your SEO strategies are developed around these standards, this ought to be good news for the effect of this upgrade. Valuable content must link you with your visitors and get more engagement from your organic channel.
- This update must benefit you if you follow Google’s content creation standards.
- Prevent content automation and excessive AI-driven content generation innovations
- Concentrate on making content that is special and important to your user
More than ever, SEOs must help their organizations create content that lines up with audiences’ intents, arrange it structurally soundly, and strike a balance between what’s great for human beings and for being discovered by online search engines.
Helpful content benefits online marketers to engage their audience and follow Google’s SEO best practices, particularly those developing content.
Not only does it eliminate poor-quality content from your client’s journey, but it must also improve their overall experience of learning more about your brand name and exploring your content.
This all causes a much better conversion experience for your visitors. Helpful content strengthens why it is vital to comprehend your audience’s intent and requires essential inputs into your content method.
Ultimately, this upgrade is the most recent in a long history of serving the most helpful content for users. Google continues to upgrade its innovation to remove poor quality content (three spam updates in 2015 alone) and reward people approaching content on their site correctly– content that speaks with their visitors.
Leveraging SpiderSavvy for Helpful Content
SpiderSavvy can help you guarantee that your content and website line up with the update of Google’s helpful content algorithm. The SpiderSavvy platform allows users to specify valuable content ideas, procedure rankings, measure the impact of the algorithm update, and more.
According to Google, this is part of a broader effort to help searchers see more initial content written for people rather than search engines. Google has shown that this upgrade will be executed throughout all searches. According to Google, the sectors that will feel the most results of this upgrade consist of:
If your SEO methods are developed around these standards, this must be good news for the impact of this update. Practical content needs to connect you with your visitors and get more engagement from your organic channel.