Home services continue to be a primary business in every community, large and small. But what used to be a vendor people looked up phone book yellow pages is today figured out with phone apps and quick smartphone searches online. The phone books are long gone now, but people constantly need to be able find the help they need, whether it be repairing house wiring or dealing with a blown down back fence. And that means they need to be able to find you easily if you’re a home services business. But that can’t happen if your presence doesn’t exist online. Even with a website, you’re entirely invisible and unknown if you don’t take the right steps with the help of SpiderSavvy to boost people’s awareness of your business.
Building a proper business website today involves a lot more than throwing up a photo and a bit of company description. You have to make the entire package appealing and interesting, which is not easy to do. From photo image development to content writing to easy navigation, today’s business website is a complex package that clearly defines:
- Your business goals
- The value you deliver
- The content that gets search engines to pay attention
If you’re not hitting these three points consistently with your website design, it needs an overhaul. Trying to assume that a simple page with a phone number is enough is a throwback to the Internet of the early 2000s. You won’t even show up on a quick mobile phone search without a serious redesign, but SpiderSavvy’s team can help!
Your online presence and information starts with a solid online marketing plan. Similar to a business plan, an online marketing plan is a road map to your Internet presence success. It gets you from what your business does to how your customer realizes why they should revisit your website again and again. It answers all the questions that should drive your online presence development: who, what, why and what value you provide customers. Without this kind of a plan developed for your business, you’re just bumbling around in the dark, and that will actually hurt your name and presence online. You need to look professional and present online with a purpose, and a SpiderSavvy online marketing plan will get you there.
Have you heard of content development? It’s a bit of writing a story. But like the daytime soap operas you might have overheard while working on a customer’s house during the day if the TV was on, it’s the kind of information that keeps customers coming back for more repeatedly. And repeat traffic is a gold mine target you want. Repeat traffic to your website means constant contact and has a high potential to produce repeat customers, the kind of accounts that give you long-term revenue stability for your business. This reduces your time spent cold-calling for new business and increases your ability to bring in more profit from your home services account portfolio.
One of the best tools out there for content delivery is WordPress, an online content platform that can be customized to your online marketing. It’s a valuable tool to work with because it allows your customers to engage and respond while getting information value from your business. This kind of connection is great for developing relationships and pushing additional services for potentially new orders and revenue down the line. As people follow up to a help article you post online, you can lead the ongoing conversation into a business visit to evaluate the need closer than just exchanging notes online. That can turn into a new service order within a day. Have SpiderSavvy set up your WordPress driven website which in turn maximizes your existing clients’ revenue returns and with less energy spent per transaction.