Your company is about business-to-business (B2B) relationships. The industrial market isn’t a place for rookies; players are expected to know their stuff, provide in the moment expertise, and deliver quality goods and services that translate into further competitive edges for customers. If you can’t translate this value online in your digital presence you might as well be non-existent.
Look around any day, and there are dozens of middleman operations, agents and brokers trying to pitch an industrial sales pitch to your market. Your niche and strategic value is the fact that you actually deliver the real goods instead of just passing on the message. But your marketing plan needs to act in sync with your value delivery, otherwise no one online will have any idea your business exists.
Industrial-focused marketing via a website isn’t a simple matter of showing pictures and having a few snappy soundbites. Your design needs to actively help readers arrive at exactly the technical solution they need and can find in your services and products. This involves a marriage of accurate and up-to-date information, imagery, multi-media placement, and ease of navigation. Too often websites for companies involve just a quick blurb and then a field asking for contact information; these get ignored quickly. Your industrial market site needs to be able to win ranking points when metacrawled by search engines and then deliver valuable information for the typical engineer and contract expert who is looking for bids and proposals on upcoming work needs and projects. This is not a place for your rookie salesperson to be shooting of 20-second quips; your website needs a professional design put together by an expert familiar with industrial marketing demands.
Just like your industrial business, your online presence needs a business plan to guide it, or more aptly an online marketing plan. SpiderSavvy’s approach is to build up your business brand with a quality online strategy and then implement those plan components effectively. The two together produce a winning online presence that customer businesses come back to again and again.
One of the modern tools used for a successful industrial market website is content development via WordPress. SpiderSavvy’s marketing model helps tell your company’s value in varying situations and demands. With regular content updates and additions, SpiderSavvy’s model connects with the right procurement people, giving them a reason to consider your business for upcoming bids.
Because your customers are already experts in their operations, they expected content that directly meets their information needs as well as is written at the caliber of their professional level. Simple marketing promises don’t work. These folks want specifications, performance qualifications, white papers, reports, technical display videos and price points for various ordering levels. They don’t have time for empty, feel-good messaging. SpiderSavvy’s content development works with your experts to deliver exactly what makes your business stand out versus your industrial market competitors, and then we push that content proactively to your target groups. This level of proactive content generation not only builds awareness about your company, but brings back folks for more and more, giving your business a dedicated audience and customer potential.