Your business is about people and places, but if no one knows you exist these days, it could mean your travel market may end up being non-existent. The simple fact is more and more people start with the Internet first when it comes to planning big trips and travel, and awareness is the key that makes one company stand out over another in an increasingly competitive market.
Sure, there are plenty of travel agent businesses, but their marketing model is from a time passing by. Self-reliant, younger travelers are using crowd-sourcing, social media, referencing and in-the-moment experience stories to determine where to travel next. And if your tourism or travel business wants to have a piece of that market, then you need to be in the middle of that current and not the periphery.
The basics of website design have long focused on placement in search engine results. The formula for decades has been simple enough: have enough information on your website to be relevant to someone’s question or search. This is determined by metacrawling, programs that look at every word and detail of your website and give it a value in a search engine. The higher the value, the higher your search engine result will be. However, then things became a bit more complicated. Consumers soon figured out which sites offered value and which ones were just pages full of spam words with a “click here” for an action call. Today’s professionally designed travel and tourism websites practically look like an issue of National Geographic; it’s inviting, interesting and entertaining. That comes with expertise and value, not just dumping a bunch of search-relevant words on the website code hoping for results.
SpiderSavvy’s approach is to build up your business brand with a quality online marketing plan and then implement those plan components effectively. The two together produce a winning travel online presence that people come back to again and again.
One of the modern tools used is content development via WordPress. SpiderSavvy’s marketing model helps tell your travel and tourism story. Again, it’s getting people to keep coming back and reading more, like a travel magazine. With regular content updates and additions, SpiderSavvy’s model connects with people and gives them a reason to engage with your business beyond just a sale and purchase. This is how customer retention is built, the accounts that generate revenue for your travel business again and again.
Most businesses can produce words and sentences on a website after a bit of training. But a good writer weaves stories and lives together into memorable images and thoughts. This is where professional content development makes a difference in a travel marketing approach. Sure, we can tell you geographically where Isla Mujeres is for a Mexican travel location. Or you can have content that tells the story of a magical honeymoon at a Gulf of Mexico sun-kissed island off of Cancun that was well known to the ancient Mayans centuries before, with crystal clear, bathtub warm ocean waters, and tropical, beachside cafes and restaurants open to beach hats and flip-flops every night while serving cold bear and fresh spiced fish on a BBQ. See the difference?