Many SEO experts have begun using AI bots to build websites that create massive search traffic because of their capabilities. But what if I told you that you could use one of these programs for free?
Say hello to ChatGPT– an artificial intelligence chatbot that can understand and do the different prompts and requests you provide.
What is ChatGPT?
ChatGPT is an artificial intelligence chatbot created by OpenAI. It is taught to answer questions or perform specific jobs that users give it in a remarkably human-like way. A few tasks it can effectively do are creating articles, solving math problems, and even writing scripts for plays or video creation.
But all those possibilities are backed with constraints– so understand that this artificial intelligence is only as good as the data it was trained on.
At the time of this article, the latest data sets fed to the AI go back to 2021. Therefore it can not answer questions or do prompts that are post-2021.
If you’re considering using ChatGPT instead of Google.com for your questions and research, you may still have to verify the data in Google’s search database.
How could ChatGPT affect SEO?
If you want to use ChatGPT to substitute your entire content writing team, you are among many SEOs thinking the same thing.
It’s important to understand that tools like ChatGPT are not created to replace human experts but to help and help us enhance our work.
As more and more SEO professionals begin to use ChatGPT, the likely hood that it will abuse is high.
However, as with all things automated and abused by unethical SEOs, Google will soon catch up. It will only be a matter of time before publishing solely from AI output, given a substantial decrease in rankings.
And here are some of the SEO-related jobs I think where ChatGPT might be helpful:
- Idea generation – can be helpful in the creative writing process by suggesting ideas or assisting writers in generating new content about a topic quickly and efficiently.
- Language translation – can assist in translating your content from one language to another. Helpful in making it easier for search engines and people who speak different languages to recognize your website.
- Content optimization – can create complete short write-ups for a website’s SEO content (recommend that you still edit at least 60– 80% of the final publication), like meta descriptions and title tags.
As incredible as all these sounds, ChatGPT is NOT a replacement for human expertise & creativity. While it helps generate ideas for readable content, it won’t generate content at the level of an experienced writer.
What is the potential of ChatGPT & SEO in the future?
ChatGPT is used by SEOs and businesses worldwide to replace sub-par content writers and researchers.
With this in mind, ChatGPT will keep improving its database to reflect current data sets, perhaps even in real-time.
If this happens, businesses will build systems and processes around it so that the requirement for workforce would be less across industries.
Software and AI are much more predictable, faithful, and reliable than humans. Unfortunately, this is the sad truth, particularly today, when many workers change jobs frequently.
ChatGPT and AI tools can make us more efficient, but they will never replace an experienced Digital Marketer.