Geo-marketing is on the rise and the info graphic below illustrates it well.  It’s smart, efficient and yields a higher conversion rate.  The first thing you should consider when going local is having a mobile-friendly version of your site made.  Enjoy the info-graphic.

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Location, Location, Location - Geo-marketing & Why it Matters
Source: Location, Location, Location – Geo-marketing & Why it Matters Infographic