Goldenrod Corporation, a leading manufacturer and supplier of winding tools, including shafts and chucks for the paper, plastics, film, and foil-converting industries, has launched an all-new website.

The new website, www.goldenrodcorp.com, was part of a new branding campaign that included a logo redesign and a new advertising campaign. Next Step Communications Inc. of Kittery Point, ME, managed the rebranding and advertising effort, and SpiderSavvy of Lexington, KY, developed and launched the new website.

“We are entering Goldenrod’s 35th year in business in 2021, so we thought it was a good time to refresh our image,” says Stephen Pretto, CFO. “We’re very pleased with the work that SpiderSavvy and Next Step have done for us.”

“The redesigned Goldenrod Website encompasses the current best practices in responsive web design and search engine optimization,” says James McWhorter, owner of SpiderSavvy. “It is built with website usability, scalability, and ease of maintenance in mind.”

Greg Hannoosh, president of Next Step Communications, says:

“The new Goldenrod logo features a new color, font, and a dynamic image of a shaft. It gives the company a new image as it heads into its 35th year in business. This modernized look is used in all Goldenrod advertisements and marketing materials.”