Businesses can either manage SEO independently or hire a professional SEO agency. Here are some factors to consider when making this decision:

Time and Resources:

SEO requires consistent effort and attention to be effective. Businesses need to evaluate whether they have the time and resources to dedicate to SEO or if outsourcing this work to professionals would be more efficient.

Expertise and Experience:

SEO is complex and technical, necessitating a certain level of expertise and experience. Businesses should assess their knowledge and skills in SEO to determine if they can handle it themselves or need professional help.

Budget:

Hiring a professional SEO agency can be costly. Businesses should consider if their budget allows for this expense or if managing SEO in-house would be more cost-effective.

Goals and Objectives:

The goals and objectives for SEO should guide the decision. Businesses need to determine whether their targets can be met by handling SEO internally or if they require the expertise and resources of a professional agency.

In conclusion, businesses can choose to do SEO themselves or hire a professional SEO agency based on their available time and resources, level of expertise, budget, and specific SEO goals. While managing SEO internally can save costs, it demands continuous effort and expertise. On the other hand, hiring a professional agency, though more expensive, can provide the necessary expertise and resources to achieve optimal SEO results.