When to Hire a Digital Marketing Agency

Numerous activities need to be accomplished in digital marketing. First, you require someone to create a strategic plan. Then, you need someone to execute the work and monitor progress. Beyond that, you must determine who will do which tasks; the answer isn’t always straightforward.

Typically, you will perform the work in-house, outsource it, or use a mix of both. Hiring a digital marketing agency is a form of outsourcing. However, before choosing this option, it is essential to understand when it’s the right time to hire an agency.

Agencies Are Different from Freelancers

Before hiring an agency, it’s crucial to understand the difference between hiring freelancers and hiring an agency. Generally, you pay freelancers to perform specific tasks. For example, you might hire a freelancer to write articles for your company blog or create website copy. However, these freelancers only execute the work; all the strategic decisions regarding what and how to write are made internally.

When you hire a digital agency, you get more than just someone to perform the work. You are accessing a level of expertise that many freelancers do not have, and you are paying for this expertise. Many agencies excel in developing and executing strategic plans.

When Should You Hire an Agency?

Whenever you hire an agency, you should expect them to do more than perform tasks. Hiring freelancers is better if you only need someone to complete specific jobs. However, hiring an agency might be right if you need more comprehensive support. Here are some scenarios where hiring an agency is beneficial:

Strategic Guidance:

If you need someone to revamp your existing strategy or create a new one, hire an agency. You are paying for their knowledge and expertise.

Expert Execution:

While freelancers can perform tasks, it’s hard to gauge their level of expertise. Agencies usually have top talent in their fields.

Monitoring and Adjusting:

A good agency will track your progress, provide reports, and know when to make strategic changes. Freelancers typically don’t stay in tune with your results, leaving you to figure out when changes are needed.

Conclusion

Hiring a digital marketing agency is a type of outsourcing that offers more than just task execution. Agencies provide strategic guidance, expert execution, and ongoing monitoring and adjustments. However, this advice assumes you hire a reputable agency. Hiring a subpar agency will not yield the results you expect.

Understanding when to hire an agency versus freelancers can significantly impact your digital marketing efforts. Use an agency for comprehensive strategic support and expert execution to achieve the best results.