One of the most distinctive features of the Google+ platform is Hangouts, which stands out compared to other social media platforms like Facebook and Twitter, which lack similar functionality. Leveraging Google+ Hangouts creatively can set your brand apart in the competitive social media marketing landscape. This feature can be a powerful tool to capture new audiences and engage users interactively.
However, brainstorming creative uses for Hangouts can be challenging. With some inspiration, you’ll find that thinking outside the box is easier than you might think.
What are Google+ Hangouts?
For those unfamiliar, Google+ Hangouts allows video conferencing with up to 9 participants. Within this virtual meeting space, you can share documents and files, watch YouTube videos while chatting, and even record sessions for future viewing. The most notable feature is the ability to broadcast the Hangout live, enabling you to engage with customers through live virtual panels or discussions.
To start, all your business needs is a Google+ account. Once logged in, you can create a Hangout and begin a live chat. The user-friendly interface makes it simple to manage.
4 Creative Ideas to Use Google+ Hangouts
Here are some innovative ways to utilize Hangouts to benefit your business:
1. Host a Q&A Session
Use the broadcast feature to host a live Q&A session. In this interactive format, you or a panel of up to 9 people answer questions submitted by customers or users. You can provide valuable information and engage directly with your audience.
- Preparation: Collect questions in advance to prepare thoughtful answers.
- Promotion: Share the link to your live broadcast on other social platforms.
- Interaction: Viewers can comment with questions or feedback during the session to increase engagement.
2. Crowdsourcing Knowledge
You can schedule sessions to share industry insights, ideas, or information about your products and services. These sessions can feature panels of colleagues or guest speakers who can provide valuable advice to your audience.
- Consistency: Regularly schedule and promote your Hangouts to build a following.
- Guest Features: Highlight clients with positive experiences or unique stories.
- Value-Driven Content: Offer expert advice and practical tips relevant to your industry.
3. Conduct Demonstrations
Hangouts offer an excellent platform for live demonstrations for industries like cooking, fitness, or arts. You can showcase your skills and engage potential clients in real-time workshops.
- Broadcast or Exclusive: Choose between a live broadcast or an exclusive session with limited participants.
- Interactive: Allow participants to ask questions and interact during the demonstration.
4. Hold Virtual Meetings
Use Hangouts to connect with industry professionals and network online. Virtual meetings can facilitate discussions on industry topics and allow for idea-sharing among colleagues from different locations.
- Preparation: Plan the topics and issues for discussion in advance.
- Promotion: Market the event well in advance to ensure a good turnout.
- Outreach: Send invitations via email to industry professionals for better engagement.
The Benefits of Google+ Hangouts for Your Business
Google+ Hangouts offer endless possibilities. Whether for exclusive groups or public broadcasts, preparation and organization are essential to effectively using this tool.
Do you have any creative uses for Google+ Hangouts that have benefited your business? Share your success stories with us!
