Is there really the best time to blog? If you are an active blogger and maintain your business’s blog, you may have noticed that depending on the day and time, you get better results in the form of comments and visits. There really is the best time to blog.
Posting During High-Activity Hours (Daytime)
Pros:
- More visitors, comments, and engagement
Cons:
- Less visibility and higher bounce rate due to competition from other posts
Posting During Low-Activity Hours (Nighttime)
Pros:
- More visibility due to less competition
Cons:
- Fewer visitors and comments
It looks like finding a good balance is key. Check out the infographic below (courtesy of KissMetrics) to get a visual understanding of when the right time to blog is—and, maybe more importantly, when not to blog.
The Takeaway
- The highest percentage of users read blogs in the morning.
- A higher percentage of men read blogs in the evening and at night.
- Most blogs get the most traffic on Monday.
- Most blogs get the most traffic around 11 am Eastern Time.
- Most blogs get the most comments on Saturday.
- Most blogs get the most inbound links on Monday and Thursday.
- Most blogs get the most inbound links at 7 am Eastern Time.
