Ever heard the phrase “timing is everything”? There is always the best time to do something, and the same holds true for social media. Twitter and Facebook are essential communication tools, but do you know the best times to send your message to receive maximum visibility?
KISSmetrics, with data from Dan Zarrella, has released this infographic illustrating when users are most likely to listen to your business’s messages.
The infographic illustrates these findings, among others:
- The best time to tweet is around noon (12 p.m.) and 5 p.m. EST.
- The best days to tweet are midweek or on the weekends.
- Your tweets will attain a higher click-through rate if you tweet one to four times per hour.
- The best time to post on Facebook is 12 p.m. and 7 p.m. EST.
- Sharing one post every two days will give you the most likes on Facebook.
The infographic also notes that the Eastern and Central time zones represent almost 80% of the U.S. population, so consider that when timing your posts.
