Keywords are crucial for your search engine optimization (SEO). Comprehensive keyword research is necessary to discover keywords that will deliver impactful results. This is where keyword research services can be highly beneficial.

Analysis of Your Company and Audience

You can’t develop an effective keyword list without first understanding your company and audience. That’s why, before conducting keyword research, we take the time to get to know you. We’ll learn about your business, goals, what you want your marketing to achieve, and your target audience. We’ll help you develop buyer personas to target people with the most relevant information.

Generating Initial Keyword Ideas

With our keyword services, we’ll help you create a list of relevant keywords for your pages. After 20 years in SEO, we understand the keywords people search for for specific products or services. This process will help you obtain a comprehensive list of potential keywords to target in your content. Once we have a brainstormed list, we can delve into research to find the best keywords for your business. One of the main ways we refine your keyword list is by analyzing which keywords drive the most traffic. We’ll help you identify high-quality keywords with substantial search volumes, indicating how many people search for a given keyword and showing us which ones are worth integrating into your content.

Analyzing Your Competition

Regarding ranking in search results, you’re not the only company seeking valuable leads and traffic. Your competition is also searching for keywords to drive leads to their business. That’s why we conduct a competitor keyword analysis. We’ll examine which keywords your competitors are targeting to help you identify potential keyword opportunities for your business.

Mapping and Integrating Your Keywords

Once we have a list of terms, it’s time to apply those keywords to your site. We’ll start with keyword mapping, assigning terms to different pages on your site to attract relevant traffic. After mapping your keywords, we’ll integrate them into your content so you can rank in relevant search results and drive qualified traffic to your site.