Online marketing for logistics and supply chains is an art in itself. As those in logistics know well, there are areas where more than generic web design is required. Those engaged in the movement of goods, supply, resources, and transportation networks know their stuff and expect just as much from their website platforms and related designs. Whether it is the marriage of geospatial information for network status or the movement of information from one database to the next, web platform services have to be up to par because where the goods matter just as much as when the goods will get to their next destination. This is why working with an experienced website designer like SpiderSavvy, who has a good grounding in logistic basics and needs, is a night and day difference from other alternatives.

Web Design

A key factor of logistics web design is the easy navigation and sharing of supply chain information. Whether it be price lists, service options, warehousing, transportation routes, mediums, or mapping, all of these data formats must be translated across the Internet through a website platform that helps users rather than making it hard to do their jobs. Because SpiderSavvy has dedicated time to the logistics arena, their skilled staff can tailor a design to exactly what a logistics player needs. Whether it be a marketing campaign to bring in additional clients who need storage space, consolidated packaging, and distribution services, or the client is trying to market a 3PL or 4PL support system to other businesses, SpiderSavvy can make it an Internet reality.

Online Marketing

Unlike traditional marketing and advertisement, which often uses a general resource and passively waits for contact via an industry channel (TV, radio, magazine/print), online marketing must be proactive. The idea in the digital world is to proactively push and connect with users before searching for what they need. It’s about building a brand and service connection to needs in a client’s mind before he touches the computer for a search engine. This only happens by building direct contact through various engagement tools. As a result, a company needs a very different online marketing plan than what would otherwise be used in traditional business. SpiderSavvy can help, being well-versed in online marketing plan development and cohesively blending that with a customer’s business plan.

WordPress Development

One of the key, successful tools used in online marketing engagement for logistics involves technical information sharing. Especially in the business-to-business arena, clients already have an excellent idea of running their systems. What they are looking for when going outside for logistics help are ways and resources to help them meet their goals more efficiently than current processes. So, the marketing approach involved needs to show them value while at the same time addressing technical questions. WordPress offers an exceptional platform for this approach, the ability to build an audience, a forum to provide more detail than just a 20-second soundbite, and, more importantly, to receive feedback from audiences and react to them. This is how relationships are built with digital marketing that turns into long-term revenue accounts. SpiderSavvy can help create various WordPress approaches, from an essential blog tool to an integrated website presence.

Content Development

Do you know what to share but need help to turn your technical material into digestible online content? Or you don’t have the time to dedicate to it, but you have great ideas for ongoing technical content that can bring in customers and clients? SpiderSavvy can help. Please give us the material, direction, and goals, and we can produce the logistic content that interests your audience with digestible reading and brings targeted business groups back for more, increasing your engagement factor. We know you’re busy and can be spread thin. Delegate the writing to SpiderSavvy and focus on building your logistics platform to a professional online marketing level with us.